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Steven Schwartzman's avatar

So now you've put out as many posts as Heinz traditionally claimed for pickles. According to AI:

The "57" on Heinz bottles, specifically the glass ketchup bottles, is a branding legacy from the early days of the company. In 1896, H.J. Heinz chose the number 57 for his "57 Varieties" slogan, even though the company already offered more than 60 products. He liked the number 57, finding it to be lucky and memorable, according to Heinz. It's not a count of the number of products, but rather a marketing strategy that stuck and is still used today. The "57" also serves as a designated spot on the bottle to tap for easier ketchup flow from the glass bottles, according to Heinz.

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Jean's avatar

Fantastic advantures. Love the colours

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